Launching in John Smedley stores 15 November.
Intoart launches its debut fashion line in a first-of-its kind collaboration with the legendary British knitwear brand John Smedley.
A capsule collection of nine dynamic and eye-catching designs created by artists Ntiense Eno Amooquaye, Yoshiko Phillips and Andre Williams will be unveiled in John Smedley’s London shops and online in mid-November.
The collection includes unisex jumpers, dresses, scarves and shawls – all featuring hand-drawn designs created exclusively for John Smedley in the Intoart studio.
John Smedley has been producing the world’s finest knitwear, and is heralded the world over for its dedication to quality, British craftsmanship and luxury fibres.
This collection represents the first collaboration of its kind for both Intoart and John Smedley, as well as the biggest commercial impact that Intoart has had on the design industry to date. The collection will launch for retail in John Smedley shops on 15 November in their celebrated Christmas window displays.
Over the next six weeks in the lead up to the launch we will be sharing the design process – working in the studio with renowned designer and creative director Holly Fulton and illustrator James Lambert – visits to the Derbyshire John Smedley mill – the photoshoot,
look-book and revealing the final capsule collection.
Follow on instagram as the story unfolds.
Intoart Design is supported by Paul Hamlyn Foundation
Photography Takahito Sasaki