Intoart x John Smedley

This new capsule collection of garments designed by Intoart artists Yoshiko Phillips, Andrew Williams and Ntiense Eno Amooquaye is comprised of unisex jumpers, dresses, scarves and shawls all featuring hand-drawn designs created exclusively for John Smedley.

Our debut fashion line sold in John Smedley shops, centre stage in their celebrated Christmas window displays and travelled to Indonesia for Jakarta Fashion Week 2020 in our first ever catwalk show as part of the British Council showcase.

John Smedley has been producing the world’s finest knitwear, and is heralded the world over for its dedication to quality, British craftsmanship and luxury fibres.

This collection represents the first collaboration of its kind for both Intoart and John Smedley, as well as the biggest commercial impact that Intoart has had on the design industry to date.

Process

The process of working closely with creative director and designer Holly Fulton, illustrator James Lambert and the John Smedley design team ensured that the final designs produced are true to the original lines drawn by each artist, and that their distinctive styles are preserved throughout the transition from paper to wool.