Our debut fashion line is now on sale in John Smedley shops, centre stage in their celebrated Christmas window displays and available to buy online.
This new capsule collection of garments designed by Intoart artists Yoshiko Phillips, Andrew Williams and Ntiense Eno Amooquaye is comprised of unisex jumpers, dresses, scarves and shawls all featuring hand-drawn designs created exclusively for John Smedley.
John Smedley has been producing the world’s finest knitwear, and is heralded the world over for its dedication to quality, British craftsmanship and luxury fibres.
This collection represents the first collaboration of its kind for both Intoart and John Smedley, as well as the biggest commercial impact that Intoart has had on the design industry to date.
The process of working closely with creative director and designer Holly Fulton, illustrator James Lambert and the John Smedley design team ensured that the final designs produced are true to the original lines drawn by each artist, and that their distinctive styles are preserved throughout the transition from paper to wool.